May 2026

We are proud to announce that we have signed the international brand Superdry. This marks an important step for us, and we are very excited to introduce the brand to our customers and partners.

Superdry is known for its unique combination of British design, an American preppy look, and strong commercial collections within fashion and lifestyle. The brand has built a solid international position and fits perfectly within our strategy and portfolio.

The sales campaign for the SS27 collection already starts in June, and the interest has been very strong. We look forward to an exciting season together with both existing and new customers.